According to AVIXA, the Audiovisual and Integrated Experience Association, the global market for proAV services is valued at $330,229 million; display sales stand at $173,473 million; capture and production equipment $277,920 million; and control systems $84,729 million. Europe accounts for 23.9% of these totals, with Education Technology for rather more.
In the last five years the ProAV market has outperformed all of the related sectors in information technology and consumer electronics. Worldwide growth in corporate and education deployments of collaborative technology.
Over the next two years, 80% of companies intend to adopt UCC (Unified Collaborations and Communication tools) according to a survey published by market research firm Ovum. More importantly, 78% of the 1,300 global companies surveyed have already set aside budgets to adopt UCC. Now is the time to establish a foothold and build share in this rapidly emerging market.
Artificial Intelligence is making inroads into areas as diverse as digital signage and agile working, where audience analysis, beacons, sensors and big data demand new techniques and technologies. Collaboration, presentations and entertainment are all seeking to increase engagement and heighten the immersive nature of the user experience with the adoption of augmented and virtual reality. Blue & Green is at the forefront of growing the market for these emerging technologies.
“The global market for proAV services is valued at $330,229 million.”