There are currently 750,000 podcasts available online through hosting services such as iTunes. Spotify, Libsyn and various others including Blue & Green’s MyShowGuide.com. Most podcasts are set up like a TV or radio show, with different “seasons” and episodes focused on varied topics featuring special guests. download new episodes, and listen whenever it’s convenient to them.
Your stories are what help you draw people in, get them invested in your business, and persuade them to choose your business over the competition. Hopefully, you’re already looking for ways bring your unique stories to your online presence like your website, blog, social media, and email marketing messages.
As an audio-based platform, podcasts allow you to harness more communication power than written word alone. Your listeners will be hearing your stories straight from the source, rather than reading the words and interpreting them on their own.
This will help you convey tone, timing, humour, and excitement in a way that even the most talented writers struggle to get across on a page.
More than blog posts or videos, which demand someone’s full attention, podcasts give listeners the gift of multitasking.
That’s why most podcast listeners listen to podcasts through their smartphones, tablets, or other mobile devices. Listeners can listen to podcasts while getting ready in the morning, driving to work, or preparing for meetings..
Podcast fans can easily incorporate listening time into their daily routines, which is probably why one in five weekly podcast users consume six or more podcasts a week.
By 2022, it’s estimated that podcast listening will grow to 132 million people in the United States alone. As of March 2019, the top growing countries for podcasting are Chile, Argentina, Peru, Mexico, and China. Podcasts are the most popular in South Korea, with 58% of the population listening to podcasts monthly.
BOOKING YOUR PODCAST
Blue & Green podcasts can be recorder at venues including
leading technology trade shows, your offices or Blue & Green’s dedicated facility near Canterbury. The standard fee of £600 plus VAT includes drafting of questions and discussion points, audio editing and distribution via Spotify, Libsyn and MyShowGuide.com. The price also includes social media promotion of the podcast.